What is Social Media Marketing ?

Social Media Marketing

Social media marketing is a process of getting more website traffic from social media networks.  Social media is that are used to attach technology and social interactions in a one platform. And Social Media Marketing is marketing through the social media. There may have been sharing and conversation options for sharing with others. By sharing marketers get more traffic from those platforms like Facebook, twitter, Pinterest, google+ etc social media sites. Marketers can get more consumers from social media. That’s why social media marketing is most favorite platform for digital marketers.

Why Social Media Marketing is important?

 If you want to do any business you need more consumers for your products. Now day’s digital marketing getting higher place for small business. People use social media for their personal benefits. But marketers have a chance to convert it to their benefits. And it has other reasons for its importance.
1. Know about your customer and connect with them: All successful business know their customers well.  It is the benefits of social media marketing that, getting to know their consumers.
2. Get a new audience: It is easy to use a social media tool like facebook or twitter and connect with local and global audiences.
3. Improvement of services: Social media are best in real-time. It gives you immediate feedback of your customer and always updated.
4.  Ways to increase your brand: Social media is a strong way to reach your consumers and enrich your brand.
5. Gain market share: By using social media properly you can make easer for potential audience to find you.

Which one to select (Social media channels)?

There are many platforms to get audiences for your business. But business owners should select the right one that helps them to get success with relevant audience. So business owners should decide which one will be best for their business.
Here are the most popular social media networks with their active user:
Fcaebook (1.49 billion monthly active users)
Twitter (316 million active)
Youtube (1 billion monthly active user)
Linkedin (187 million monthly active user)
Google+ (540 million active user)
Pinterest (100 million monthly active user)
Instagram (400 million active user)
Vine (200 million active user)
Digg (1.7 million user)
SlideShare (60 million active user)
Myspace (50.6 million active user)

Best tips for Social media marketing:

If you have interest at social media marketing you need to know some important tips for it. Those will be really helpful for your success in social media marketing.
1. Planning: Planning is the most essential for social media marketing. Keyword research and better ideas can grow your business.
2. Quality content: You should have quality content. Create a variety of contents. Use image, videos, information for making interesting to consumers.   
3. Consist Brand Name: Make a brand your business. Use unique contents for your brand for your own identity.
4. Blog: It is the great tool for social media marketing. It can share a big amount of information with readers. And it’ll be most effective for your business.
5.  Links: Link is also a great sharing way to connect with your audience. By social media you can share your link to your consumers.
6. Follow Competitors: Every business has competitors. You should follow your competitors for their update that’s why where should have to update in your business.
7. Analysis: There are many analytics tools for analysis social marketing. Google Analytics can be great tool for analysis present situation of Social media marketing.